Crain’s Seminar: Managing Your Personal Online Reputation

Event:
Crain’s Seminar: Managing Your Personal Online Reputation
Start date:
August 16, 2012 01:00 AM
End date:
August 16, 2012 01:00 AM
Category:
Classes
Organizer:
Email:
Venue:
Mid-America Club
Address:
80 floor 200 East Randolph Street
City:
Chicago
Country:
United States
Zip:
60601
Website:
http://www.chicagobusiness.com/apps/pbcs.dll/dcce?Site=CG&Date=20120705&Module=15&Category=crainevents&Class=151&Type=1510&ID=2756335&Selected=2

What happens when someone googles you?

Crain’s Seminar: Managing Your Personal Online Reputation

Thursday, August 16 • 7:30 a.m. – 10:00 a.m.
Mid-America Club • $195/ticket
Your online reputation is becoming as valuable as your credit score. Do you know what prospective clients and employers are finding when they Google you? In a two-hour seminar, we will show you how to analyze and manage both your business and personal online reputation.

Register Now

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Sean McGinnis FIRST YOU WILL LEARN:

Presenter & SEO Expert Sean McGinnis (http://seanmcginnis.me):

  • How search engine optimization (SEO) works and how it affects your personal search results

  • How to analyze and stay on top of your ever-changing personal search results

  • How social media influences your personal search results

  • How to create positive search results for your name

  • What to do about negative search results

  • What to consider when hiring an SEO consultant for yourself

About Sean McGinnis, Vice President of Sales and Marketing, DotCO Law Marketing

Sean McGinnis is Vice President of Sales & Marketing at DotCO Law Marketing, a digital media network that provides internet advertising opportunities for lawyers and law firms. An actor and lawyer by training, Sean has created winning online marketing programs for hundreds of professional service firms since 1999. Sean has led several internet businesses and teams since 1997, including one of the largest SEO teams in the US. You can find Sean at http://seanmcginnis.me.

Eric Belcher THEN, YOU WILL LEARN:

Presenter & Social Media Strategist Tracy Samantha Schmidt (@tracysamantha):

  • What social media marketing is and an overview of the top networks for business professionals

  • How you can use social media to improve both your professional profiles and your company’s profiles

  • Where to begin and how to start designing your own personal social media strategy

  • Best practices for the top network for professionals (LinkedIn, Twitter, Slideshare, Facebook and Google+)

  • What to do about negative search results

  • How to integrate social media into your daily routine

About Tracy Samantha Schmidt, Director of Training and Strategy, Crain’s Social Media Group.

Tracy began her career as a reporter at Time Magazine where she covered a range of subjects, including the rise of Facebook. In 2009, she co-created ChicagoNow, the Tribune Company’s network of 350 blogs. From there, she designed a nationwide social media education program for Tribune’s advertisers and readers. Tracy has also taught several graduate classes on social media at DePaul University and currently guest lectures at the University of Illinois.

Follow her online at @tracysamantha.

To see Tracy’s latest interviews on ABC and CBS around social media, click here: http://abclocal.go.com/wls/video?id=8573414

http://chicago.cbslocal.com/2012/02/20/the-newest-online-etiquette-to-learn-un-friending-on-facebook/
The breakfast will conclude with a Q&A session with both speakers. All attendees will receive a bound handout, which will include the best practices and recommendations discussed during the breakfast.

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