Events

You've heard the term "social media marketing" a million times. You (and your business) probably already have a Twitter and Facebook account. That's great! But how do you really use these sites - as well as other outlets - to their full potential? How do you reach your target audience to eventually create deep, meaningful, lasting relationships? This advanced, high level one-day workshop will explore the ins-and-outs of social media marketing and how it can help your business. We'll cover the latest and most important trends that are taking the social web by storm. We'll deep dive into increasing brand awareness, enhancing customer engagement, and boosting revenue - Social Media like all marketing and sales efforts should deliver an ROI. Additionally, we will cover the importance of weaving 'social' into the fabric of your product, not simply layering it on top of your current offerings. The workshop is open to anyone, but the content will be catered to individuals running small to medium businesses wanting to better understand simple ways to implement, delegate, and track social content into their brand. You will leave the workshop with practical knowledge and skills which can be immediately applied to your business. THERE ARE ONLY 15 TICKETS AVAILABLE FOR THIS INTIMATE WORKSHOP. REGISTER NOW! Agenda Morning session 10:30am-noon We will kick off the workshop with an overview of current social media trends and the state of the web in 2012. We'll use real-world examples to show how small businesses have effectively utilized channels like Facebook, Pinterest, Twitter, etc to increase their customer base and spur sales growth. We'll focus on applying Social Media marketing efforts which are measurable and translate into business growth. In the afternoon, we'll discuss the importance of creating compelling, unique content and how to maximize it's exposure on the web. This includes tips on content marketing best practices and strategies, how content impacts SEO, and how incentivizing fans with contests and promotions can create buzz, excitement and virality. Lunch from noon - 1pm Time to mingle! SocialKaty, Inc will provide lunch for you to enjoy with the whole group. (If you have specific dietary needs, contact Katy Lynch at katy@socialkaty.com.) Afternoon session 1pm - 4pm We will take the concepts and tactics explained in the morning session and explain how they fit into the bigger picture of marketing (how social media ties into other marketing efforts and why integration of social is important.) We will also look at tools and services which support your online marketing efforts, this includes both Google and Facebook's ad platform, SEO tools and Social CRM's such as HootSuite and SproutSocial.