Registration for this event will open on Tuesday, July 13 at noon. In the meantime, feel free to review the agenda below.

Social Media Breakfast Chicago 6
Tuesday, July 20, 2010 – 7:30 AM to 9:00 AM
200 E. Randolph St., 63rd Floor
Chicago, IL 60601

Sponsored by:

Social Media Breakfast Chicago is an event where moderators lead small-group discussions over breakfast on a series of social media topics.

While the moderator will lead the discussion, the goal of breaking into small groups is to encourage everyone to participate by debating, asking questions, and contributing to the conversation. The event is open to anyone hoping to gain a better understanding of social media.

Choose From One of the Following Workshops:

Table 1: Beyond Social: Spreading your Digital Wings

Blagica Bottigliero, Senior Account Supervisor & Manager, Emerging Media & Measurement, Edelman Digital

Recent studies have shown that spending on online advertising will continue to increase sharply.  If you are working on any component of a social media campaign for a brand, having a holistic understanding of how online advertising works will serve the campaign.  In this session, we’ll explain why.  For example, an increase in Twitter followers or website traffic may be the direct result of an online advertising buy.  We’ll discuss how to track these behaviors and put the resulting analysis to work for your brand.

Table 2: Measuring Customer Activation and Brand Loyalty with Social Media Data.
Kimberly Chulis, Founding Partner, Core Analytics, LLC

Using text-mining and advanced analytics, this case study shows how a social media data mart is constructed using raw comment data from social media sites such as Twitter, Facebook, Blogs and YouTube, and how demographic, preference, mood and specific activation variables are mined from the comment data.

Predictive modeling identifies key customer activations in social media that lead to higher levels of brand loyalty.  This case study details the step-by-step process using the BrandMeter(TM) solution suite and shows loyalty outcomes in a social media competitive analysis scenario using actual super market data.

Table 3: Moderating Online Communities
Jessi Odenbach, Community Moderator, Critical Mass

No matter if your online community has begun organically or if you had to start it yourself it is important to engage that community. We’ll talk about establishing social media governance, a moderator’s presence, growth and an exit plan. In this session we will also discuss how monitoring and moderation tools can present opportunities.

Table 4: Best Practices in Facebook Marketing
Bryan Person, Social Media Evangelist, LiveWorld, Inc.

In a roundtable discussion led by LiveWorld’s Bryan Person, we’ll dig into critical Facebook questions staring down marketers today:

• Is Facebook a viable channel for building online community?
• What kind of content is appropriate for Facebook Pages?
• How should a business respond when its Facebook Page is “attacked” or flooded with negative comments?
• How can brands connect customers from their Facebook Pages to their corporate website and the rest of the social web?

Agenda:

7:30 AM – 8:00 AM | Registration, pre-event networking and breakfast courtesy of Edelman Public Relations

8:00 AM – 9:00 AM | Small group workshops

• Registration is mandatory for this event. Youl’l be asked to select your preferred topic of discussion (listed above) during the registration process.

• Space is limited. Tickets are allocated on a first come, first served basis

• WiFi will be available

• Registration will close at 4:00 PM on Monday, July 19, 2010

• The Twitter hashtag for this event will be #SMBchicago

Meet the Moderators:

Blagica Bottigliero, @Blagica

http://www.blagica.com/

Blagica S. Bottigliero (pronounced blah-gee-tsa) is a Chicago based Emmy winning blogger  and digital media veteran (full bio here). She is a member of the Edelman Digital team, a division of Edelman and specializes in social media strategy, measurement and analyzing digital trends.

Coming from a family of small business owners, Blagica is passionate about helping other local businesses with understanding how social media can move the revenue dial.

A new mom, Blagica is on the hunt for replacing the term ‘Mommy Blogger’ with something more pithy.You can also find Blagica serving as the Chief Guide of Gals’ Guide, a site helping women adjust to life in the Big City. You can also follow Blagica’s New Mom adventures at Mamas and Babas.

Kimberly Chulis, @CoreAnalytics

http://www.coreanalytics.com
http://www.meetup.com/chicagowebanalytics

Kimberly is one of the original founders of the group with over 18 years of professional experience in project management, marketing strategy, direct marketing, web, search and social media analytics. Over the years she has demonstrated analytic expertise on projects at a diverse group of companies and industries including Accenture, Ogilvy, Microsoft, Sprint/Nextel, Commonwealth Edison, TXU, Eloyalty, SPSS, Allstate, Cendant, HCSC, UHG, AMA and others in the financial, telecommunications, healthcare, energy, non-profit, retail and educational sectors.

In addition to her focus at Core, she is working towards a PhD in Consumer Behavior at Purdue, and has completed coursework towards a PhD and has a M.A in Economics with a focus on Econometrics, Labor and Health from University of Illinois at Chicago. She taught classes at the university level in Microeconomics and Economics of Risk and Insurance.

She is also one of the Organizers of the Chicago Web and Social Meetup group, a frequent ClickInsights blog (http://clickinsights.blogspot.com) author, and recently has moderated at the Chicago PR+MKTG Camp and been a speaker the marketing and advertising social networking panel at SemTech2010.

Jessi Odenbach, @JessiO

http://www.facebook.com/nissanleaf

Jessi is a Community Moderator at Critical Mass on the Nissan acccount. Specifically, she moderates the Nissan LEAF social presence which has a Facebook community of over 70,000 fans. In the past she has worked in the social space for Groupon and Zacuto and has done PR for Walker Sands and Weber Shandwick.

Bryan Person, @BryanPerson

http://bryanperson.com/
http://www.liveworld.com/

Bryan Person is a social media evangelist for LiveWorld, Inc., a company that builds, manages, and moderates online communities and social networks for leading brands.  In his role, Bryan explores the culture and latest trends in social media and advises companies on best practices for driving meaningful online conversations and building stronger relationships with and between their customers.

Bryan is also the founder of the Social Media Breakfast (SMB), a series that brings together people who are interested in teaching, sharing, and learning about social media. The SMB series began in Boston in August 2007 and has spread to 40 cities around the world.

Social Media Breakfast Chicago:
Social Media Breakfast Chicago was founded in August 2009 by Craig Bagdon, Scott Bishop and Mike Pilarz as a way to connect people interested in social media through bi-monthly, educational networking events held in Chicago’s Loop business district.

For more information, visit http://smbchicago.org.

About Edelman Public Relation:
Edelman is the world’s largest independent public relations firm, with 3,200 employees in 52 offices worldwide. Edelman was named Advertising Age’s top-ranked PR firm of the decade; Adweek’s “2009 Agency of the Year”; PRWeek’s “2009 Agency of the Year” and “UK Consultancy of the Year”; and Holmes Report’s “Agency of the Decade,” “2009 Best Large Agency to Work For” and “2009 Asia Pacific Consultancy of the Year.”

Edelman owns specialty firms Blue (advertising), StrategyOne (research), BioScience Communications (medical education and publishing), and MATTER (sports and entertainment). Visit www.edelman.com for more information.

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